At today’s Paris Motor Show British Automotive manufacturer Jaguar Land Rover revealed 2 fantastic new vehicles. The new aluminium bodied Range Rover and the fabulous new F-type sports car, Jaguars first for over 30 years reviving memories of the iconic 60′s classic the E-type. These vehicles illustrate the very best of British Design and Manufacture. The Quality standards and attention to detail in Design, Product Development and Manufacturing are second to none.
Jaguar Land Rover goes from strength to strength with annual sales over 50% up on the previous year, and all this in the depths of a recession.
This proves that excellence in design, product development, engineering & manufacturing can create tremendous commercial success & generate thousands of high value jobs.
Take a look at the unveil by following this link:-
A new sales record of over 314k cars and profits of 1.5 billion GBP illustrate the success of British car maker Jaguar Land Rover and it’s innovative new products including the Range Rover Evoque which is selling like “hot cakes” at the moment particularly in China. In fact Jaguar Land Rover is opening a new dealership in China every week. China sales now represent almost 20% of the companies sales.
There is, however, another less publicised side to this story.
Since 2007 the British Pound has devalued against the Chinese Yuan (or RMB) by a whopping 56% as a direct result of the U.K Governments policy of Quantitative Easing. In March 2009 75 billion pounds was created electronically followed by another 200 billion pounds later that year. Further episodes of Q.E pumped a total of 325 billion pounds into the U.K economy, devaluing the pound & increasing exports.
It also goes a long way to explaining why foreign ownership of London property has increased 20% since 2009 & conversely why imported foodstuffs & other goods now seem outrageously expensive.
In his recent interview with the Daily Telegraph Bank of England Governor Mervyn King lamented the lack of pride Banks employees have in their products
and contrasted this with the pride felt by those in Manufacturing Industries. “They care deeply about their workforce, about their customers and, above all are proud of their products”
I have worked in various companies where the reputation of
the company and it’s products have been stoutly defended and upheld.
Engineers tend to be some of the most dependable, honest and
straightforward people you could meet who have no compulsion in calling a spade a spade. Whether in electronic components, set top boxes or automotive components I have enjoyed working with hundreds of individuals who took pride in their work and the products they produced.
How unfortunate that the same could not always be said of the SeniorManagers & Directors of those same organizations some of who’s greed and avarice would make a banker blush. Who’s decisions based on pure finance have laid to waste hundreds and thousands of engineering companies, made millions of skilled and educated workers redundant and transferred jobs and whole factories to cheaper locations where workers may be employed at a lower cost and under poorer conditions
Over the last 30 years the British manufacturing industry has been decimated, job security destroyed and living standards eroded, despite the recent resurgence which is more to do with the weakness of Sterling than anything else.
and, despite it all, British engineering remains the envy of the world and its Engineers still deeply “proud of their products”